Integrating the malt value chain
Certain countries are structurally in deficit since they consume beer yet produce little or no barley.
Malting consists in causing the grain to germinate and set in motion the transformation undergone naturally by the plant during its growth, and then halting that transformation more or less rapidly depending on the characteristics desired.
Thanks to its experience and its international scope, Malteurop has developed real expertise over the entire malting-barley chain and a complete and dynamic approach to all aspects of barley supply and procurement.
In a worldwide context in which malting barley is becoming scarce, geographical imbalances and mismatches between cereal-grain production zones and beer consumption zones are increasing. Securing supplies of raw materials now requires skills in six key areas. To deal with this complex situation, Malteurop deploys different organizational and procurement-chain management models.
To adapt as well as possible to the expectations and imperatives of brewers and respond to the varied demands of a diversified international clientele, Malteurop offers several modes of commercial collaboration, as well as consulting, engineering, and training services.
Working together with grain growers is a natural approach for Malteurop. Firstly because growers are at the very origin of Malteurop and because they are part of the Group’s shareholding structure via their cooperatives.
